PU Venture Fund 1

Accelerating first-home buyers to their deposit, faster.

‍Aera offer a range of headstarts and incentives to get people to their deposit and homeownership at life-changing pace.

Making the drink for when you aren’t drinking.

‍AF Drinks are leading the non-alcoholic cocktail in a can movement, with incredible ranging in Walmart, Target and across Australasia.

Delivering behaviour-based food brand insights through an engaged community.

‍Appetise helps food-lovers choose recipes to plan their meals and simply shop online or in-store. From this community innovative food brands gain trends, understanding and insights to grow brands shoppers love.

The smart electrical panel that saves money and keeps you safe.

A world-leading smart panel that monitors your energy in real-time, alerts you to electrical faults before they become disasters, and puts over $1,500 back in your pocket every year.

The venture fund that backs companies where brand defines the winner.

‍Brand Fund 1 is a partnership between Previously Unavailable and Icehouse Ventures, built on a single conviction: in the right company, brand isn't a cost - it's the compounding advantage that separates category leaders from the rest.

The platform that turns employee wellbeing into data you can act on.
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‍Most organisations guess at employee wellbeing, chnnl measures it. Built on clinical research by Dr. Elizabeth Berryman, chnnl gives leaders a connected system to listen to their teams, manage wellbeing resources, and report on psychological safety, all in one place.

Super effective cleaners and soaps - Safer for you & better for the planet.
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‍Cleanery reinvented household cleaning from the ground up. Powerful plant and mineral-based formulas, delivered as a powder sachet you mix with water in a reusable bottle. More effective, better for the planet, and cheaper too.

The all-in-one platform powering the people who power your sport.
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‍CoachMate gives sports organisations the tools to engage coaches, volunteers, schools and communities. From practice plans and skill-building challenges to real-time analytics, it's purpose-built for sport and trusted by national bodies.

World-leading home compostable kitchen convenience.

‍The world’s first home compostable cling-wrap and now full range of kitchen non-plastic fantastic options. Leading their category in Wholefoods and Target, US wide.

The furniture platform that makes custom design simple and affordable.
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‍Consilio lets you design furniture entirely to your specifications - dimensions, configuration, materials, colour, finish - then see your creation in real-time with live pricing. From confirmed order to in-home delivery in just 3–5 weeks. Custom furniture, finally without the custom-furniture headache.

The Employee Experience Design programme transforming how HR teams work.
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‍Excellent equips HR teams with design thinking skills to move beyond best practice and create tailored employee experiences that drive real business impact. Trusted by leaders at Uber, Patagonia, Deloitte and Sharesies - it's the world's leading EX Design programme.

New Zealand's leading venture capital firm backing Kiwi founders globally.
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Since 2003, Icehouse Ventures has invested over $600 million into 350+ New Zealand-founded companies - from pre-seed to pre-IPO. They back exceptional founders with global ambition, and give investors access to the companies building Aotearoa's most exciting future.

The rapid research platform that helps  grow great ideas with confidence.

Traditional testing is binary. Win or lose. Go or no-go. It happens at the end, when it's too late to change anything meaningful. Ideally is different. It sits inside the creative process, not after it. Teams use it to explore, iterate, and create with their customers at every stage. The result is bolder work, built on real human understanding, that performs when it gets to market.

The wearable that shows you exactly when to do your best work.
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‍Pylot tracks your brain wave activity and heart rate variability in real time, measuring your mental flow and fatigue as you work. So instead of guessing, you know precisely when to attack deep work - and when to take a break.

Radically affordable, beautiful, always on brand-tracking.

‍Tracksuit are changing how consumer brands work worldwide. Tracksuit gives marketers always-on visibility into brand health - awareness, consideration, usage and preference, benchmarked against competitors in a beautiful dashboard. Trusted by 1,000+ brands globally, it turns brand data into boardroom-ready proof.

The slow-dried veggie mince made from real New Zealand vegetables.
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‍Vince packs over 500g of real NZ-grown vegetables into every bag — slow-dried, no preservatives, no nasties. Just add boiling water for a quick, healthy meal in minutes. Perfect for busy families, trampers, and anyone who wants to eat more vegetables without the effort.

The social media management platform that tells you what actually works
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‍Zavy gives brands and agencies an all-in-one platform to publish, benchmark, report, and uncover AI-powered strategic insights - including competitor intelligence. Trusted by Fonterra, Westpac, Air New Zealand and more, it turns social media data into decisions that drive real results.