PU Venture Fund 2

Previously Unavailable Venture Funds are a Sequential Fund Series providing investors the opportunity to invest alongside PU in the high-potential early-stage ventures we choose to work with and invest in during each fund's season.

PU Venture Fund 2 - the second of these venture portfolios represents PU's investment opportunities between 1st April 2023 and 31 March 2025.

PU Venture Fund 2

Previously Unavailable Venture Fund 2 is now fully invested, but remains open to new investors in the PIE. Please get in touch if you are interested in the opportunity to invest in this portfolio.

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Invest alongside Previously Unavailable as we create the future:

New+ Improved Ventures

The Venture Studio building ventures creating the martech stack of the future.

Pet Foundry

The pet-focused Venture Studio backed by the Erbacher Food Family of Germany and Previously Unavailable.

Extraordinary

The platform bringing every employee benefit together, seamlessly and tax efficently.

About Previously Unavailable Venture Funds

Previously Unavailable Venture Funds give investors the opportunity to co-invest alongside PU in a curated portfolio of early-stage ventures — companies we don't just back, but actively build with.

Each PIE fund runs as a discrete vintage, deploying capital over a 12–18 month window before closing to net-new investments.

Funds remain semi-open to new investors and capital, enabling additional liquidity, capacity for follow-on investments, and to provide opportunities for new investors to gain access into otherwise closed investment rounds.

PUVF2 represents our second portfolio season, with a portfolio of investment opportunities happening between 1st April 2023 and 31 March 2025.

Current PUVF2 Investments

Accelerating first-home buyers to their deposit, faster.

Aera offer a range of headstarts and incentives to get people to their deposit and homeownership at life-changing pace.

The venture fund that backs companies where brand defines the winner.

Brand Fund 2 is a continuation of the partnership between Previously Unavailable and Icehouse Ventures, built on a single conviction: in the right company, brand isn't a cost - it's the compounding advantage that separates category leaders from the rest.

One platform bringing every employee benefit together, seamlessly.

Extraordinary makes employee benefits effortless — gifting, rewards, recognition, allowances, and tax-free public transport all in one place, powered by a single card and app. Simple for HR and finance teams to manage, intuitive for employees to use. Trusted by Air New Zealand, BNZ, Deloitte, KPMG, and more.

World-first green CO2 and heat technology for commercial greenhouses.

Aplenty converts wood waste into clean CO2 and low-cost heat for greenhouse growers — increasing crop yields by up to 10%, reducing emissions by 90%, and giving growers full control over heating costs. Proven technology, already operating at the first customer site, and ready to deploy at scale.

The AI business management platform built for recruitment agencies.

Kamal gives recruitment agency leaders a 360-degree view of performance across financials, gross margin, fill rates, and consultant productivity - all in one place. By replacing manual reporting and external advisors with automated AI-powered analytics, it helps agencies identify where money is made, cut inefficiencies, and build a measurably more profitable business.

The audience intelligence platform that makes data your best channel.

Lumos unifies audience discovery, media planning, and post-campaign attribution into one powerful workflow. With access to 8,000+ audience attributes covering spend, intent, interests, and omnichannel behaviour, brands, agencies, and media publishers can drive smarter targeting, sharper campaigns, and clearer ROI.

The venture studio creating the martech stack of the future.

New+Improved venturs is a venture studio focused building B2B SaaS marketing technology companies from the ground up. The team behind Tracksuit, Ideally, Aether and Drumbeat, they combine deep marketing expertise with proven startup commercialisation skills to find the next category-defining opportunity.

The New Zealand fusion energy company making abundant power possible.

OpenStar is commercialising the levitated dipole - a uniquely stable, simple, and modular approach to fusion energy inspired by Earth's own magnetosphere. Founded in Wellington, the team achieved first plasma in just two years on a lean budget and is targeting commercial fusion within five years, with a world-class scientific team led by the global authority on levitated dipole research.

A pet-focused Venture Studio backed by the Erbacher Food Family of Germany and Previously Unavailable.

Pet Foundry creates market-ready pet food brands that move at the speed of consumer change. Combining cutting-edge research with real customer insight, their brands — including Small Matters for small dogs and Mood Food for daily emotional wellbeing - are built to earn genuine trust from pet owners and genuine love from pets.

The AI platform that tracks where your agency's time and money goes.

Manifest replaces manual timesheets with automatic AI-powered tracking, capturing every hour, tool, and token spent across clients and projects - without disrupting how your team works. Built for creative and digital agencies who need real visibility into productivity, profitability, and tool ROI, all in one intelligent dashboard.

The platform orchestrating modern insurance operations with confidence.

Simfuni unifies data and automates workflows for insurers - from migrating legacy closed-book portfolios to accelerating open-book growth and enabling new distribution channels. An award-winning insurtech platform recognised across Australia and New Zealand, it helps insurers achieve operational excellence while serving customers better.

The Only Communications Platform built for regulated industries.

Spoke solves the impossible trade-off facing regulated businesses — giving frontline teams complete mobile freedom while giving the organisation full control, audit trails, and AI-powered insight into every conversation. Built for financial services, insurance, and healthcare, where mobile communication can't be left ungoverned.

Making solar work after dark for Kiwi homes and communities.

SUPA builds large solar and battery systems on schools, farms, and businesses, then sells the surplus power directly to New Zealand households. Site hosts earn revenue, buyers get stable clean energy, and the profits stay local. A smarter, decentralised energy network built for the country's future.

One platform uniting Tech Business Management and FinOps for the AI era.

Yarken gives CIOs and IT finance leaders complete visibility across cloud, SaaS, infrastructure, and AI spend, unified into a single source of truth. With agentic AI, no-code workflows, and finance-grade analytics, it's the platform recognised by Gartner for helping enterprises move faster, invest smarter, and stay ahead of technology cost complexity.

We love to meet and work with ambitious and interesting founders

If you’re part of a high-growth company where brand will be a defining part of your success we’d love to hear from you.

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PU Venture Funds 1 & 3

PU Venture Funds 1 & 3 are both also open or semi-open for investment.
Please get in touch to find out more.

Investment committee
Chris Paykel
Co-CEO, Previously Unavailable, and Director of PUVF2
Chris is Co-CEO of Previously Unavailable, leading the commercial and operational functions. In his 10+ years at PU, Chris lead many of the largest innovation and venture building projects. He's also established PU's venture studios partnerships, including New+Improved Ventures, where he focuses on early problem & product discovery, prototyping and venture establishment. With 20+ years across engineering, management consulting, M&A, Innovation consulting, and venture building, Chris has a particular eye for the technical and commercial fundamentals that separate good ventures from great ones.
Simon Pound
Co-CEO, Previously Unavailable, and Director of PUVF2
Simon is an expert in technology company brand marketing. Prior to joining Previously in 2018, Simon led global brand for Vend, who went on to exit for $500M. With Previously he led the rebranding of Timely, who went on to exit for over $100M. Simon has attracted and led the thinking on many of Previously's portfolio companies. He's also the host of the popular entrepreneur-focused Business is Boring podcast for The Spinoff. Few people have as much insight into the New Zealand start-up community and its successes and learnings as Simon.
James Hurman
CHairman, previously unavailable, and Director of PUVF2
James founded Previously in 2014 after a career in advertising, during which he was named the world's #1 advertising strategist. He is a globally recognized expert in brand strategy and marketing effectiveness, and has brought those skills to bear on dozens of New Zealand startup companies that he has co-founded or advised. He is the author of Future Demand: Why building your brand among tomorrow's customers is the kev to start-up success - a book that has been quickly embraced b the global VC and start-up community.
Barnaby Marshall
Partner at Icehouse Ventures
Connor joined Previously in 2020 following a career as a corporate lawyer, then ops leader for globally successful kiwi start-ups Mish Guru and noissue. After running the MVP launch of Tracksuit, he was seconded to be co-CEO of the company. Under his leadership Tracksuit grew to $3.2M in ARR in under 24 months, and has completed one of the most hotly contested VC rounds in recent years. Connor brings unique insight into the commercial and operational aspects of the start-up companies we work with.
PU Venture Funds: Investor Experience
Information
Investors receive immersive quarterly reports which provide commentary on portfolio companies and key fund metrics, alongside all key company updated received and recent PR.
INVESTOR PORTAL
Investors receive access to an industry leading Investor Portal where they can access granular information and data on portfolio companies, export statements, review company updates and legal docs, and benchmark their portfolio performance against industry averages.
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Important Notice and Disclaimer
This is a private investment opportunity, where participation will be limited to investors who are "wholesale investors" as defined by, or otherwise not required to receive disclosure under Part 3 of, the Financial Markets Conduct Act 2013. Participation in the fund is at the sole discretion of the management of Previously Unavailable Venture Fund 2 Limited. This document has been prepared and is issued by Previously Unavailable Venture Fund 2 Limited for distribution in New Zealand to selected prospective investors only. By retaining this document you acknowledge and represent that you are a "wholesale investor" as defined by, or otherwise qualified to invest under, the Financial Markets Conduct Act 2013. This document has been compiled solely for information purposes to assist prospective investors to make their own evaluation of Previously Unavailable Venture Fund 2, and any subsequent decision to invest in the Fund. The information contained in this document is not comprehensive and is selective. This document does not contain all of the information that a prospective investor may require to evaluate a decision to invest in Previously Unavailable Venture Fund 2 and the risks associated with that investment. In making a decision to invest, prospective investors must rely on their own examination of the information contained in this document as well as such other information as they may consider relevant. Nothing in this document constitutes legal, tax or financial advice. Prospective investors should seek their own professional advice on the consequences of investing in the Fund. No representation is made that any further information will be given, other than as required by law. This document may contain projections, forecasts or other statements or estimates regarding the future prospects or performance of the Fund. Any forward-looking statements are provided for informational purposes and reflect certain assumptions. Actual results may vary. No assurance or representation is made by any person that any projection, forecast or target will be achieved. Accordingly any reliance placed by any prospective investor upon them is a matter for its own commercial judgment. Exclusion of Liability None of Previously Unavailable Limited, Previously Unavailable Venture Fund 2 Limited. nor any of their respective shareholders, directors, officers, agents, employees or advisers: gives, or has the authority to give, any representation or warranty (express or implied) as to the accuracy, reliability, adequacy or completeness of the information contained in this document, or any other written or oral information made or to be made available to an prospective investor or its advisers (together Information); has independently verified any of the Information contained in this document; will be responsible for an costs incurred by the recipients of this document in connection with the evaluation of the investment opportunity described in this document; takes any responsibility for, or will accept any liability in respect of, the accuracy, reliability, adequacy or completeness of the Information or for any of the statements or opinions, or for any errors. omissions or misstatements, contained in the Information; and without limitation, gives any representation or warranty as to an of the statements or opinions, or the reasonableness of an forward looking statements regarding the future prospects or performance of the Fund. contained in the Information.